Fully describe the business's activities?
This is a water business in a strip mall in the West of Johannesburg. This is NOT franchised.
The sell water by using Reverse Osmosis, UV Sterilisation and Ozone treatments to ensure exceptional purity.
They also sell and rent water dispensers with an option to buy.
How long has the business been established?
Established in 2025, this is a startup business
How long has the owner had the business?
Since inception
How does the business operate on a daily basis?
Customers normally come into the store and purchase the water required whilst doing other shopping in the centre.
How are the clients attracted to the business?
Google add words
SOE
Website
Visiting businesses in the area
What Advertising/Marketing is carried out?
Digital Marketing
Visiting businesses in the area
Does the business have any contract work?
No contract works other than a few water dispensing machines that are being rented out.
What competition exists?
There are other shops in the area, but not in the same centre
What are the seasonal trends?
Winter months tend to be slower, but with the constant water outages, business has been doing very well
Is the business VAT Registered?
No
Are there up-to-date Management Accounts available?
This is a new business. Management accounts are being drawn up
What percentage of the business is cash/credit?
Nothing is supplied on credit
How could the profitability of the business be improved?
This is a new business, and revenue will only increase as it becomes known.
Target schools and other corporates in the area
Actively marketing cooler rental and water deliveries
Is Seller finance available and for what amount?
No terms available from the seller.
What is the total staff complement?
This is a new business and is owner operated with no other staff
How involved is the Owner in running the business?
The owner is 100% involved
When does the current lease end?
March 2028
Is there an option of renewal & what period?
Yes, 3 years
What are the trading hours?
Monday to Friday 9am to 5pm
What is the square meters of the business?
49 square metres
Is a copy of the lease available?
Yes
Do you require a licence?
No
What lease deposit and/or other surety is required?
R70,000 with the landlord, fully refundable
What are the main assets of the business?
Water tanks, UV lights and filtration systems
Shelving and counters
Are any items not included in the sale?
Owner's vehicle
What is their overall condition?
Brand new
Do any require repairing?
No repairs required
How have they been valued ?
Based on cost incurred
Which assets are on lease/HP and with whom?
Nothing is on HP
Strengths?
Supply water when water outages occur
Supply and maintain water filtration due to suspect quality of municipal water.
Scope to grow as it becomes better know
Prime location
Brand new assets
Centre has Jo-Jo tanks in case of municipal interruptions.
Competitive pricing
Weaknesses?
Limited Brand recognition
No proven track record
Opportunities?
Supply more businesses with purified water and filtration systems
Targeted marketing and awareness.
Franchise in future
Threats?
Many competitors
What is the reason for the sale?
Owner moving overseas
Why is this a good business?
With its prime location and big opportunity to grow this can only show great ROI in future.
The area has constant water interruptions and during this time the business booms.
Not a franchise so free of forced monthly payments.
Equipment is brand new and will not need maintenance soon.
Annual Turnover Amount between R 500 thousand and R 6 million