How does the business operate on a daily basis?
The Owner does the marketing. When an order is received to advertise a business on TV, agreements are signed and payment terms arranged.

How are the clients attracted to the business?
By word-of-mouth referrals and contacting business owners to advertise. The Franchisor website channels enquiries to the portal of the franchisee,

What Advertising/Marketing is carried out?
Advertising takes place on the franchise own strategic placed screens

Does the business have any contract work?
Yes, 12 months contracts are signed with clients.

What competition exists?
No direct competition

What are the seasonal trends?
None, fixed contracts running for a 12-month period.

Is the business VAT Registered?
Yes

The purchaser should add 15% on top of the purchase price when concluding the deal

Therefore, the total price INCLUSIVE of VAT is R287,500

What percentage of the business is cash/credit?
All payments are done by EFT on terms as agreed upon. There are debit order options for advertisers.

How could the profitability of the business be improved?
More marketing can be done to clients to advertise and rolling out more strategic placings of TV screens to advertise

Is Seller finance available and for what amount?
This isn't an option currently

How will the income be earned?
The revenue is earned from renewing current advertising contracts as well from signing up new contracts. The revenue isn't earned equally over the 12 months

What is the total staff complement?
No staff needed for it is entirely Owner run. A sales rep will be needed to grow the business further if not done by the owner.

How involved is the Owner in running the business?
Owner run and operated, but it is easy to manage in his/her flexible hours.

When does the current lease end?
No lease needed. The business is ideally run from home.

Do you require a licence?
Yes, TV Licenses need to be renewed annually.

What are the main assets of the business?
The main assets are the TV screens, monitors and electronic equipment that are installed at doctor's practices, plus a laptop.

What is their overall condition?
Good condition and well maintained.

The assets come with a warranty.

Do any require repairing?
No repairs required.

Which assets are on lease/HP and with whom?
Nothing is on HP or lease

Are they presently insured?
Yes

Strengths?
Unique Advertising Concept: Uses large LCD screens in a doctor's reception areas, offering a captive audience and high visibility.
Affordable for SMEs: Positioned as a cost-effective solution for local small businesses, making it accessible to a wide market.
Strong Franchise Support: Offers full training, operational systems, and ongoing support to franchisees.
Positive Client Testimonials: Multiple endorsements highlight effectiveness, service quality, and ROI.
Design & Content Management: Ads are professionally designed and regularly updated.

Weaknesses?
Limited Audience Scope: Exposure is confined to people visiting medical practices, which may not suit all business types.
Dependence on Physical Locations: Maintenance of hardware after warranty period.

Opportunities?
Expansion into New Regions: Potential to scale into more towns and suburbs across South Africa
Diversification of Venues: Could extend screens into other high traffic waiting areas (e.g., dentists, vets, etc)
Digital Integration: Adding mobile or online ad components could broaden reach and offer hybrid packages.
Partnerships with Health Brands: Aligning with wellness or pharmaceutical companies could enhance credibility and revenue.

Threats?
Competition from Digital Platforms: Online advertising offers broader reach and detailed analytics, which may attract budget-conscious clients.
Regulatory Changes: Advertising within medical environments may face scrutiny or restrictions.

What is the reason for the sale?
Franchisor is selling his own franchises.

Why is this a good business?
This business is a promising and affordable opportunity that is easy to operate and a work from home opportunity. Advertising space can be expensive, and this makes it affordable. The business operates under a franchise agreement, which typically provides brand recognition, operational support, and proven systems. Tangible infrastructure and equipment already in place. The presence of current advertising agreements with defined durations suggests recurring revenue and client retention. These factors collectively point to a business that is structured and stable.

The franchisor also offers guaranteed revenue but at a reduced earning. This option can be taken up by the franchisee if they so wish