Fully describe the business's activities?
This is a privately owned travel agency that has built very good bond and alliances within the industry and have been able to negotiate reasonable rates and specials for their clients.
The flexibility and competence of being an independent agency allows them to effectively negotiate the best possible competitive rates for flights, hotels, car rentals, conferencing, and packages for all domestic, regional and international travel requirements.
How long has the business been established?
Since 1989
How long has the owner had the business?
Since Inception
How does the business operate on a daily basis?
The agencyâs daily operations are managed by experienced travel consultants in the travel and tourism industry.
They offer flights and accommodation, car rental, fixed and tailor-made tours and cruise bookings, forex assistance, VISA Application assistance and travel Insurance ,Logistics
How are the clients attracted to the business?
Corporate Travellers ,Tourists,Freight Customers worldwide,event organizers etc,fast delivery,reliable transport,custom travel packages etc,delays high cost good communication & route planning ,available 24/7
What Advertising/Marketing is carried out?
Online & offline marketing
Social media ads Facebook Travel Deals & Transport Offers, Flyers & Brochures in malls and consulates -Newspapers
Does the business have any contract work?
no
What competition exists?
There has always been competition, but good service and quotes given has maintained the clientele
They offer personal services, customer loyalty, niche specialization. Location advantage
Differentiated (Unique packages, long standing supplier contracts, exclusive destinations)
What are the seasonal trends?
High Season(December -January,June & August)-December -January:Peak festive and holiday Travel (Local & International)
-June-August:Safari,wildlife,and Northern Hemisphere visitors escaping summer heat 55%
Shoulder Season(March.May.September-October-Steady demand from couples,retirees,and business travellers
-Popular for wine tourism,conferences,and cultural experiences 35%
Low Season(February,November)-Quiet months in leisure travel,with opportunities for discount-driven campaigns 10%
-Coporate and incentive travel provide stable baseline income
Is the business VAT Registered?
Yes
What VAT documentation is on file?
Vat certificate
How could the profitability of the business be improved?
The business is profitable and presents opportunities for further growth. Profitability can be improved through:
1.Expanding corporate contracts to ensure recurring revenue
2.Increasing upsell of add-on services such as travel insurance and guided activities,
3.Strengthening digital marketing to attract younger Travellers, and
4.Negotiating enhanced commission structures with suppliers. Additional growth in shoulder season, tourism provides scope to smooth seasonal fluctuations and improve year -round profitability
Is Seller finance available and for what amount?
no
What is the total staff complement?
4
Give a breakdown of staff/ functions/ length of service?
Owner -Management & Consultant in all areas /Advertising-since inception
Owner -specialised advise, support and service delivery -Senior Consultant-since 2000
Travel agent -Specialised advise. support and service delivery -Senior Consultant-Started March 25
Travel Agent - Intermediate Consultant-Started January 2025
Do any receive special perks or incentives?
No
Are they on contract?
yes
Do any have management potential?
no
How involved is the Owner in running the business?
The 2 owners run the business every day
When does the current lease end?
March 2028
Is there an option of renewal & what period?
yes,option is open
What is the annual escalation %?
10%
What are the trading hours?
Monday to Friday: 09:00 to 17:00
Saturdays 09:00 to 13:00
Is a copy of the lease available?
yes
Do you require a licence?
no
What are the main assets of the business?
Office Premises (Leased location, fixtures, furniture)
IT Equipment and systems (Computer, servers, printers, telephones)
Software Licences (GDS Systems Travelport)
Customer Database (Repeat clients' mailing lists
Supplier contracts & relationships(airlines,cruise lines & tour operators)
Are any items not included in the sale?
no
What is their overall condition?
Good
Do any require repairing?
no
Which assets are on lease/HP and with whom?
Telkom
Mtn
What are their settlement amounts?
None
Are copies of agreements available?
yes
Are they presently insured?
yes
Strengths?
Established Reputation: The business is well-known and well-established, with strong brand equity and customer trust.
Specialized & Exclusive Services: Offers flexible travel solutions and specialized packages, which can appeal to niche markets and high-value clients.
International Linkages: Potential partnership with a company in Portugal opens doors for cross-border travel offerings and expanded reach.
Simple Website Interface: The website is clean and straightforward, making it easy for users to navigate and request quotes
Weaknesses?
Limited Website Functionality: The site lacks detailed service descriptions, visuals, or booking tools, which may reduce conversion rates and user engagement.
Minimal SEO & Content Strategy: Sparse content and lack of blog or destination guides limit organic traffic and online visibility.
No Social Proof: Absence of testimonials, reviews, or case studies on the site.
Opportunities?
Digital Expansion: Enhancing the website with booking capabilities, destination content, and client stories could drive engagement and sales.
Partnership Development: Formalizing the Portugal connection could lead to curated international packages and joint marketing.
Post-Pandemic Travel Boom: As global travel rebounds, there's rising demand for personalized and flexible travel experiences.
Targeted Marketing: Leveraging social media and paid ads to reach affluent travelers, corporate clients, and niche groups.
Threats?
Economic Downturn: Macroeconomic instability could reduce discretionary spending on travel.
Competitive Market: The travel industry is saturated with online agencies and aggregators offering aggressive pricing and convenience.
Regulatory Shifts: Visa policies, travel bans, or health regulations can disrupt operations and planning.
What is the reason for the sale?
Emigration
Why is this a good business?
Offers specialised and flexible deals and packages plus has a link to Portugal for specialised deals
Customers are loyal
The business is scalable
Strong supplier relationships
Excellent service
Lifestyle benefits
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Annual Turnover Amount between R 500 thousand and R 6 million