How does the business operate on a daily basis?
The coffee shop operates with staff responsible for preparing and serving food and beverages, assisting customers and maintaining the overall presentation and cleanliness of the premises. The team manages both sit-down and takeaway orders, ensuring customers receive friendly service and a consistent experience. Daily activities include food preparation, coffee and beverage service, stock management, cleaning and general operational duties. The business follows an established routine to keep service running smoothly and maintain the quality and atmosphere that customers expect.

How are the clients attracted to the business?
The business attracts customers through its distinctive concept, quality menu and inviting, relaxing atmosphere. It appeals to families, friends and individuals looking for a pleasant place to enjoy good food and coffee away from the busier, more conventional coffee shop environment. The overall experience encourages repeat visits and word-of-mouth referrals, while its combination of sit-down dining and takeaway options caters to different customer needs.

What Advertising/Marketing is carried out?
Facebook

Does the business have any contract work?
No

What competition exists?
There are some similar businesses in the area

What are the seasonal trends?
The business may experience some seasonal fluctuations, with customer numbers generally influenced by holidays, weekends and local activity. Warmer months may encourage customers to spend more time enjoying the coffee shop's relaxed atmosphere, while cooler weather can increase demand for hot coffee and comfort food. Overall, the business caters to everyday coffee and dining habits, which helps support demand throughout the year.

Is the business VAT Registered?
No

Are there up-to-date Management Accounts available?
For the period Jan'26 - May'26

What Balance Sheet and Income Statements are available?
Detailed GP Calculator for the period Jan'26 - Date

What percentage of the business is cash/credit?
8%

How could the profitability of the business be improved?
There remains considerable opportunity for a new owner to further develop the business, including:

- Developing a dedicated children's play area. There is more than sufficient space available, and this would further strengthen the business as a family destination.
- Actively promoting the venue for kitchen teas, baby showers, painting sessions, business functions, year-end functions and similar events.
- Introducing a pottery-painting concept similar to Clay Cafe or Colour Cafe, which would complement the existing cafe environment and create an additional revenue stream.
- Expanding digital marketing. To date, marketing has primarily been managed in-house through Facebook. A dedicated monthly social media budget of approximately R5,000 across social media (Facebook, Instagram and TikTok) presents a significant opportunity to increase local awareness and customer traffic.

Is Seller finance available and for what amount?
No

What is the total staff complement?
12

Give a breakdown of staff/ functions/ length of service?
1 x Manager
1 x Chef
3 x Cooks
3 x Baristas
4 x Waiters

Do any receive special perks or incentives?
No

Are they on contract?
Fixed Terms (FTC)

Do any have management potential?
Yes, one of the waiters

How involved is the Owner in running the business?
Daily in the mornings

When does the current lease end?
2030

Is there an option of renewal & what period?
Yes

What is the annual escalation %?
5%

What are the trading hours?
Mon - Sat: 06H00 - 17H00
Sun: 07H00 - 15H00

What is the square meters of the business?
250

Is a copy of the lease available?
Yes

Do you require a licence?
No

What lease deposit and/or other surety is required?
R40K

What are the main assets of the business?
Refer to asset register

Are any items not included in the sale?
No

What is their overall condition?
Everything was newly purchased in Sep'25

Do any require repairing?
No

How have they been valued ?
Marker related

Which assets are on lease/HP and with whom?
None

Are they presently insured?
Yes

Strengths?
- Strong Start: Has performed well in its first year of operation, demonstrating encouraging customer acceptance of the concept.
- Distinctive Concept: Offers a different take on the traditional coffee shop, combining an upmarket feel with a peaceful and relaxed atmosphere.
- Well-Developed Menu: Features a carefully developed menu that helps distinguish the business from ordinary coffee shops.
- Customer Appeal: Attracts families and customers looking for a comfortable place to enjoy quality food and spend time together.
- Multiple Sales Channels: Generates business through both sit-down dining and takeaway orders.
- Growth Potential: Having established itself within its first year, the business has the potential to build further on its existing customer base and develop its market presence.

Weaknesses?
- Limited Trading History: Having been in operation for only one year, the business has a relatively short trading record.
- Brand Awareness: The concept is still establishing itself in the market and may require further time and marketing to build wider recognition.
- Customer Base Development: There is still potential to grow its regular customer base and increase repeat visits.
- Operating Costs: Maintaining an upmarket environment and quality menu may require ongoing investment in staff, ingredients and presentation.
- Market Competition: The coffee shop operates in a competitive industry where customers have various dining and coffee options.

Opportunities?
There remains considerable opportunity for a new owner to further develop the business, including:
- Developing a dedicated children's play area. There is more than sufficient space available, and this would further strengthen the business as a family destination.
- Actively promoting the venue for kitchen teas, baby showers, painting sessions, business functions, year-end functions and similar events.
- Introducing a pottery-painting concept similar to Clay Cafe or Colour Cafe, which would complement the existing cafe environment and create an additional revenue stream.
- Expanding digital marketing. To date, marketing has primarily been managed in-house through Facebook. A dedicated monthly social media budget of approximately R5,000 across Facebook, Instagram and TikTok presents a significant opportunity to increase local awareness and customer traffic.

Trade Mark Registered
The business name and logo are registered trade marks and were specifically developed and protected with the intention of expanding the brand.

The trade marks are excluded from the current business selling price. However, should a prospective purchaser be interested, the owner would be open to discussing the separate acquisition of the trade marks and associated intellectual property.

This would provide the purchaser with the opportunity not only to acquire the existing store, but also to own and further develop the brand as a franchise network.

The brand has already been developed around three scalable store formats:

- Blue Line Store – full-service store with kitchen
- Boutique Store – cafe/seating format without a full kitchen, including pastries and related products
- Express Store – smaller grab-and-go format

Should a purchaser elect to acquire the trademarks, the associated intellectual property and brand development material can be included as part of that transaction.

The name of the business was deliberately selected as a distinctive, premium and highly marketable name within the coffee and cafe sector.

Threats?
- Competition: Existing coffee shops and new entrants may compete for customers, particularly if they offer similar food and dining experiences.
- Rising Operating Costs: Increases in food prices, rent, electricity and wages could put pressure on profit margins.
- Economic Pressure: Customers may reduce spending on eating out and premium coffee experiences during difficult economic periods.
- Changing Customer Preferences: Shifts in food trends and customer expectations may require the business to adapt its menu and offering.

What is the reason for the sale?
The decision is primarily driven by the owner's need to focus on a new pizza brand franchise under development and his other company, event management.

Why is this a good business?
This is an attractive opportunity to acquire an upmarket coffee shop with a distinctive concept that has already shown encouraging performance in its first year of operation. The business combines a carefully developed menu with a stylish, peaceful atmosphere that appeals to families and customers looking for a quality dining experience. With both sit-down and takeaway options, it caters to different customer needs and has the potential to build on its existing performance. In addition to growing the current operation, the concept offers the possibility of future expansion through franchising, providing an exciting opportunity for a buyer looking to develop the brand and establish a presence in other locations.