Fully describe the business's activities?
This is a tool hire business operating from a northern suburb in Johannesburg
How long has the business been established?
Since 2002
How long has the owner had the business?
5 Years
How does the business operate on a daily basis?
Clients phone in or walk in to hire all kinds of tools to be used in construction or home DIY.
Some clients collect and others ask for delivery of the rented items
How are the clients attracted to the business?
The business has been around since 2002 and is well known and frequently used by regular customers
What Advertising/Marketing is carried out?
The company has a website and they are well-known
Does the business have any contract work?
No but we have some big business that only use them
What competition exists?
There are one or two others in the bigger area, but this business is most known considering the decades they have been operating
What are the seasonal trends?
Business is quieter during December and January
Is the business VAT Registered?
Yes
What VAT documentation is on file?
Available to serious buyers
Are there up-to-date Management Accounts available?
Yes
What is the age analysis of the debtors book?
Debtors are all current or 30 days
How could the profitability of the business be improved?
Leverage digital marketing, social media, and SEO to attract new clients.
Secure recurring business through B2B contracts.
Introduce niche or specialised tools to meet emerging market needs.
Is Seller finance available and for what amount?
To be discussed with serious buyers.
What is the total staff complement?
1 x Petrol mechanic
2 x Electrical person
1 x Front desk manager
2 x drivers
1 x office manager/debtors
Do any have management potential?
Yes
How involved is the Owner in running the business?
Owner oversees all aspects of the business
When does the current lease end?
The seller owns the building and would like to include the property in the sale.
The price is R2 800 000
What are the trading hours?
Monday - Thursday 7:00am to 5:00pm
Friday 7:00am to 16:00pm
Sundays & Public Holidays Closed
What is the square meters of the business?
300m building
1200m erf
Is a copy of the lease available?
No lease
Do you require a licence?
No
What is the zoning of the premises?
The building is zoned as commercial and has business rights
What are the main assets of the business?
Tools and equipment, replacement value +- R2m
2 x delivery vehicles, new vale R700k
Are any items not included in the sale?
Delivery bike KTM
Suzuki Swift
What is their overall condition?
Hire tools vary in condition
Vehicles excellent
Do any require repairing?
Repairs are ongoing as required.
Will Seller settle or Buyer to take over?
Seller will settle any HP lease
Are they presently insured?
Yes
Strengths?
Established Reputation: Operating for decades, this is well-known and trusted by regular customers.
Diverse Client Base: Serves both construction professionals and DIY homeowners.
Flexible Service Model: Offers both walk-in and delivery options for tool rentals.
Online Presence: Maintains a website, enhancing visibility and accessibility.
Longevity in Market: Decades of operation contribute to brand recognition and customer loyalty.
Weaknesses?
Limited Marketing Activities: Relies primarily on reputation and website; minimal advertising may limit new customer acquisition.
Seasonal Fluctuations: Business slows down during December and January, affecting cash flow.
No Contract Work: No confirmed long-term contracts, which could provide revenue stability.
Opportunities?
Expand Marketing Strategy: Leverage digital marketing, social media, and SEO to attract new clients.
Partnerships with Construction Firms: Secure recurring business through B2B contracts.
Diversify Inventory: Introduce niche or specialised tools to meet emerging market needs.
Franchise or Branch Expansion: Replicate the successful model in other parts of Gauteng or beyond.
Threats?
Local Competition: One or two competitors in the broader area could challenge market share.
Economic Downturns.
Tool Maintenance and Replacement Costs: High wear and tear could impact profitability if not managed efficiently.
What is the reason for the sale?
Owner wants to free up time
Why is this a good business?
Business has a consistent turn over due to the fact that its been operating in the same are for over 20 years, It has a proven track record of success with builders, complexes, estates and the general public in the Fourways area.
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