How does the business operate on a daily basis?
The gym opens during scheduled operating hours and members are able to arrive at any time without needing to book or attend fixed class times.

Each day a professionally designed workout program is prepared consisting of 10 exercise stations (“rounds”). These rounds combine boxing-inspired cardio, strength training, and functional fitness exercises. Members start at Round 1 and rotate through the full circuit, typically completing the workout in approximately 30 minutes.

Qualified coaches are present on the training floor throughout operating hours to welcome members, explain the daily workout, demonstrate exercises, ensure correct technique, maintain safety, and provide motivation. Because workouts run continuously rather than in fixed classes, members can join the circuit immediately when they arrive.

Daily operations also include:

Welcoming and onboarding new members

Managing memberships and payments

Coaching and supporting members during workouts

Maintaining equipment and the training facility

Updating the daily workout program

Engaging with members to build a strong community environment

This operating model allows the business to deliver the structure and motivation of a class-based workout with the flexibility of a walk-in gym, creating a convenient and efficient training experience for members.

How are the clients attracted to the business?
The Gym primarily attracts clients through social media engagement and strong word-of-mouth referrals. A large portion of new members join after being referred by existing members, which reflects the strong community culture within the gym.

The unique training concept — structured daily workouts with the flexibility to train at any time — also generates interest and encourages members to invite friends, family, and colleagues to try the experience.

In addition, the business benefits from local visibility and walk-in enquiries from people in the surrounding area who become aware of the studio and its training environment.

What Advertising/Marketing is carried out?
Currently, The Gym focuses mainly on organic social media marketing, primarily through platforms such as Instagram and Facebook. Content includes workout highlights, member achievements, promotional offers, and community-focused posts designed to build brand awareness and engagement.

This approach has successfully built the current membership base with minimal marketing spend. There is therefore significant opportunity for future growth through additional marketing channels such as targeted digital advertising, partnerships, referral programs, corporate wellness initiatives, and broader brand campaigns.

Does the business have any contract work?
No

What competition exists?
The fitness market includes a number of boutique studios and traditional gyms that offer group fitness or high-intensity training. In the local area, competitors include concepts such as Misfit Fitness, which offers structured group workouts. However, this concept is focused exclusively on women and operates on fixed class schedules.

Another comparable boutique fitness brand is F45 Training, which offers functional HIIT-style workouts. These sessions are also conducted in scheduled classes and do not incorporate boxing-inspired training elements.

While these studios operate within the broader boutique fitness segment, this Gym differentiates itself through its boxing-inspired HIIT format and flexible training model. Workouts are structured with a professionally designed daily program, similar to a class, but members can start at any time during operating hours, removing the constraint of fixed class schedules.

This combination of structured programming, coach-led training, and flexible start times provides a unique value proposition that is not directly replicated by nearby competitors.

What are the seasonal trends?
As with most fitness centres, this Gym experiences some seasonal fluctuations in membership activity throughout the year.

There is typically a slight decrease in attendance during the winter months, when colder weather can reduce overall fitness participation. Activity levels generally increase again as the weather improves.

The business experiences a notable spike in interest and new memberships during August and September, as many people begin preparing for the warmer months and summer season. This period is traditionally one of the strongest growth phases for the fitness industry.

Additional increases in activity can also occur around New Year’s resolutions at the beginning of the year, when many individuals start new health and fitness goals.

Overall, while there are normal seasonal patterns, the membership-based model helps maintain consistent recurring revenue throughout the year.

Is the business VAT Registered?
No

Are there up-to-date Management Accounts available?
Yes

What Balance Sheet and Income Statements are available?
2026

What percentage of the business is cash/credit?
Mostly card and debit orders

What is the age analysis of the debtors book?
The business operates primarily on a membership subscription model with automated monthly debit orders, which means the debtor’s book is generally minimal and well controlled.

Most membership payments are collected through automated debit orders, resulting in the majority of accounts being current (0–30 days). Any failed or missed payments are typically followed up immediately and resolved within the following billing cycle.

As a result, the business maintains very limited outstanding debt, with only a small portion of accounts occasionally falling into the 30–60 day category due to temporary payment issues. Long-outstanding debts are uncommon as memberships are managed proactively.

Overall, the debtor profile is healthy and low risk, supported by automated payment collection and active account management.

How could the profitability of the business be improved?
There are several opportunities to further improve the profitability of the business:

Firstly, increased investment in digital marketing and targeted advertising could significantly grow membership numbers. At present, the business primarily relies on organic social media marketing and referrals, which has been effective but leaves substantial room for expansion through paid campaigns and broader marketing strategies.

Secondly, profitability could be improved through higher membership capacity utilization. The Gym model allows members to train at any time without fixed class schedules, meaning the facility can accommodate more members without requiring significant increases in staffing or operating costs.

Additional opportunities include:
Introducing corporate wellness partnerships with nearby businesses
Expanding merchandise and branded apparel sales
Scholar and/ or specialized workshops
Expanding the concept through additional locations or franchising

Because the operating model is efficient and scalable, increasing the membership base would have a direct positive impact on profitability while keeping overhead costs relatively stable.

Is Seller finance available and for what amount?
No

What is the total staff complement?
5

Give a breakdown of staff/ functions/ length of service?
The business operates with a small and efficient team responsible for coaching, member support, and day-to-day operations.

Owner / Management
Responsible for overall business management, strategy, marketing oversight, financial management, and operational supervision.

Coaches / Trainers (2–3 staff members)
Primary responsibilities include:
Coaching members during workouts
Demonstrating exercises and ensuring correct technique
Motivating and supporting members
Assisting with onboarding of new members
Maintaining the training floor and equipment

The team has developed a strong understanding of the Gym's training model and plays an important role in maintaining the gym’s community-driven culture and high member engagement.

Staff tenure ranges from approximately [3 years], providing operational continuity while keeping the team flexible and efficient.

Do any receive special perks or incentives?
No

Are they on contract?
Yes

Do any have management potential?
Yes 2 of them

How involved is the Owner in running the business?
Morning check inns for 10 minutes and then available via mobile.

When does the current lease end?
Property is owned by the seller and is willing to sell with the business.

Is there an option of renewal & what period?
Yes, 3-5 years

What is the annual escalation %?
To be negotiated

What are the trading hours?
Mon - Fri
05:00 to 10:00
13:00 to 19:00

Sat
07:00 to 10:00

What is the square meters of the business?
250 Squares

Is a copy of the lease available?
Yes

Do you require a licence?
No

What lease deposit and/or other surety is required?
To be Negotiated

What are the main assets of the business?
R478 000 with the below catergories:
Electronics
Boxing Bags
Boxing Accessories
Racks and matts
Bars
Balls
Weights
Boxes and Benches

Are any items not included in the sale?
No

What is their overall condition?
Very good

Do any require repairing?
No

How have they been valued ?
Sales price-depreciation

Which assets are on lease/HP and with whom?
None

Are they presently insured?
Yes

Strengths?
Unique training concept combining boxing-inspired workouts with functional HIIT training.
No class times model, allowing members to train at their convenience while still following a structured daily program.
Efficient 30-minute workouts, appealing to busy professionals and modern lifestyles.
Strong community culture, leading to high member engagement and strong word-of-mouth referrals.
Low operational complexity compared to traditional class-based studios.
Scalable business model that can potentially be replicated through franchising or additional locations.

Weaknesses?
Marketing efforts currently rely mainly on organic social media and referrals, meaning growth has not yet been fully supported by broader marketing strategies.
Boutique fitness studios typically operate with limited physical space, which can cap membership capacity if not managed efficiently.
Brand awareness is still developing compared to larger international fitness brands

Opportunities?
Expanded digital marketing and targeted advertising to accelerate membership growth.
Corporate wellness partnerships with nearby businesses and offices.
Development of a franchise model to scale the Gym concept into additional markets.
Introduction of merchandise, branded apparel, and additional services such as specialized training sessions.
Potential expansion into additional locations once the concept is further established.

Threats?
Competition from other boutique fitness studios or traditional gyms offering group training.
Economic conditions that may affect discretionary spending on fitness memberships.
New fitness trends or competing training concepts entering the market.
Seasonal fluctuations in attendance typical within the fitness industry.

What is the reason for the sale?
The owner has other business interests

Why is this a good business?
This Gym is a modern boutique fitness studio built around a highly efficient and proven training model. The concept combines the structure and motivation of class-based workouts with the convenience of flexible start times, allowing members to train whenever it suits them during operating hours. This removes the limitations of fixed class schedules and improves both member convenience and operational efficiency.

The business offers 30-minute coach-led HIIT workouts based on a unique 10-round training format that incorporates boxing-inspired cardio and functional strength exercises. This style of training is highly engaging, time-efficient, and appealing to busy professionals looking for effective workouts.

A key strength of the business is its recurring membership-based revenue model, which provides consistent monthly income and predictable cash flow. The gym has also developed a strong community culture, with many new members joining through referrals from existing members.

Operationally, the business is simple to manage, requiring a relatively small team and streamlined day-to-day operations. Because workouts run continuously rather than in fixed classes, the facility can accommodate a higher number of members without increasing staffing levels.

The concept also presents significant growth potential. Marketing efforts to date have focused mainly on organic social media and referrals, leaving considerable opportunity to accelerate growth through expanded marketing, partnerships, and corporate wellness programs. In addition, the TenRounds concept has potential to be replicated through additional locations or franchising.

Overall, the Gym offers an established brand, loyal membership base, efficient operating model, and clear opportunities for future expansion, making it an attractive opportunity for an owner-operator or investor looking to grow within the boutique fitness industry.