How does the business operate on a daily basis?
Clients either make bookings or walk in and enquire about having a tattoo or piercings done.

Professional Tattoo Studio
They are a professional tattoo studio. Their tattoo artists are highly skilled and experienced, and they will work with you to create a tattoo that you will love.

Unique Tattoo Designs
They specialise in creating unique and custom tattoo designs that are tailored to your individual style and personality. They work with you to create a tattoo that you will love for years to come.

Competitive Pricing
They believe everyone deserves to get the tattoo they want, regardless of their budget. That's why they offer affordable pricing on all of our tattoos, from small and simple designs to large and complex pieces.

How are the clients attracted to the business?
Business has a website as well as a presence on social media like Instagram and Facebook

What Advertising/Marketing is carried out?
Paid google ads; Paid Facebook ads; Paid Instagram Ads

Does the business have any contract work?
No

What competition exists?
None in the surrounding area.

What are the seasonal trends?
Summers tend to be busier than winter months

Is the business VAT Registered?
No

What percentage of the business is cash/credit?
Sales are paid via cash or credit or debit card when service is rendered

How could the profitability of the business be improved?
Retail Product Sales - Sell aftercare products, tattoo creams, jewellery, merchandise and branded apparel.
Digital Marketing and Content Creation - Showcase artist portfolios, tattoo transformations and client stories on social media to build a stronger national presence.
Strategic Partnerships - Collaborations with beauty salons, gyms, influencers, conventions and lifestyle brands could increase referrals.
Expand on number of artists

Is Seller finance available and for what amount?
No, not an option

What is the total staff complement?
There are 2 full-time tattoo artists, and 1 full-time piercer and 1 back up piercer.

Do any receive special perks or incentives?
No

Are they on contract?
Independant contract

Do any have management potential?
Yes, to be discussed with a potential buyer

How involved is the Owner in running the business?
Almost everything is automated, and the seller check in on the artists, and monitor the bookings as well as the marketing.

When does the current lease end?
The lease expired, but the landlord is willing to renew

Is there an option of renewal & what period?
Yes

What are the trading hours?
Monday 10am to 5pm
Tuesday to Saturday 10am to 6pm
Public Holidays 10am to 2pm

What is the square meters of the business?
The total space is 18.1 square metres. The smaller room is used as a private piercing room, where the bigger one comfortably has 2 artists and all the equipment.

It is a small but dedicated space with optimal usage

Do you require a licence?
No

What lease deposit and/or other surety is required?
To be discussed with landlord

What are the main assets of the business?
Shelves, counters and tattoo chairs, thermal printer and laser tattoo machine

Are any items not included in the sale?
Tattoo Machines are excluded because they belong to the artists
1 x portable bed
Copy printer belonging to artist

What is their overall condition?
Good

Do any require repairing?
No repairs required

Which assets are on lease/HP and with whom?
None

Are they presently insured?
No

Strengths?
1. Diverse Service Offering
Traditional tattoos
Body piercings
Permanent/cosmetic makeup
Tattoo removal services
2. Strong Brand Positioning
The concept creates a distinctive identity centred on transformation, creativity and self-expression.
Appeals to clients seeking a personalised experience rather than a purely transactional service.
3. Focus on Hygiene and Professional Standards
Emphasis on sterile procedures and strict hygiene protocols.
Important competitive advantage in an industry where safety and trust are major decision factors.
4. Custom Design Capability
Offers bespoke tattoo designs and consultation services.
Positions the studio as an artistic partner rather than a commodity provider

Weaknesses?
1. Reliance on Key Individuals
Loss of key personnel could affect reputation and client retention.
2. Service-Based Business Model
Revenue is largely dependent on artist availability and appointment capacity.
Scaling may require significant investment in additional skilled artists.
3. Relatively Young Brand
Studio established in 2022.
May have less market recognition than long-established tattoo studios.

Opportunities?
1. Growth in Tattoo and Body Art Culture
Increasing social acceptance of tattoos and body modifications creates a larger potential customer base.
2. Expansion of Cosmetic Tattoo Services
Growing demand for permanent makeup, microblading and related aesthetic treatments.
3. Retail Product Sales
Sell aftercare products, tattoo creams, jewellery, merchandise and branded apparel.
4. Digital Marketing and Content Creation
Showcase artist portfolios, tattoo transformations and client stories on social media to build a stronger national presence.
5. Strategic Partnerships
Collaborations with beauty salons, gyms, influencers, conventions and lifestyle brands could increase referrals.

Threats?
1. High Industry Competition
Numerous tattoo and piercing studios operate in Johannesburg and Gauteng.
2. Economic Pressure
Tattoos and cosmetic procedures are discretionary expenses that may decline during economic downturns.
3. Staff Retention Challenges
Skilled artists may move to competitors or establish independent studios.
4. Changing Consumer Trends
Fashion and tattoo trends evolve rapidly, requiring artists to continually adapt styles and techniques.

What is the reason for the sale?
Owner wants to focus on family

Owner willing to assist with Laser tattoo removal on an ad-hoc basis

Why is this a good business?
The business is creative and exciting, with good profit margins,
Add other sources of revenue including retail opportunities with independent branding, and customisable items.
Ideal opportunity to live out your creative side