Fully describe the business's activities?
This is a business that offers customers a diverse range of visual marketing products and services. They started as a mobile billboard advertising company and now delivers indoor and outdoor branding solutions. They offer high-quality wide format printing, mobile billboards, and Hologram fan displays. They also do window tinting.
How long has the business been established?
Since 2013
How long has the owner had the business?
Since inception
How does the business operate on a daily basis?
Clients make contact via email, social media or telephone for their PVC, vinyl and vehicle branding services. Other advertising needs are outsourced
How are the clients attracted to the business?
Loyal clients, Advertising and word of mouth.
What Advertising/Marketing is carried out?
External/Internal Sales, Social Media and outdoor advertising.
Does the business have any contract work?
Yes. The mobile advertising part of the business operates on contracts from 1 to 12 months
What competition exists?
Bohuvu Print
Savvi
Finx Advertising
Impact Media
Trailer Advertising
Visible Adverting
What are the seasonal trends?
Slower in Jan, April, June and Dec
Evenly spread throughout the other months
Is the business VAT Registered?
Yes
What VAT documentation is on file?
All required documentation will be shared under Due Diligence
Are there up-to-date Management Accounts available?
Yes, as and when required
What percentage of the business is cash/credit?
99% EFT
How could the profitability of the business be improved?
Instead of outsourcing, many of the other branding, printing and advertising services can be brought inhouse
Is Seller finance available and for what amount?
No
What is the total staff complement?
13 staff
2 directors
Give a breakdown of staff/ functions/ length of service?
Admin
Finance
Sales
Design
Print
Manufacturing
Installation
Drivers
Operations
Do any receive special perks or incentives?
2 Drivers have a Retirement Annuity
Are they on contract?
Yes, all have staff contracts except the day workers
Do any have management potential?
Yes - New owners discretion
How involved is the Owner in running the business?
Daily Sales
When does the current lease end?
The premises belongs to the seller. A new lease will be signed with the Purchaser
What are the trading hours?
Monday to Friday 7.30am to 16.30pm
Do you require a licence?
No specific licence required
What lease deposit and/or other surety is required?
2 Months deposit
What are the main assets of the business?
Office furniture
89 trailers
Large format printers
4 vehicles (bakkies)
Are any items not included in the sale?
The building
A Motorbike and Ford Ranger - Personal
Furniture in the flat - Personal
2 Laptops
Some ornaments and an antique desk
What is their overall condition?
All in working condition
Do any require repairing?
No repairs required
Which assets are on lease/HP and with whom?
Nothing is on HP / lease
What are their settlement amounts?
None
Are they presently insured?
Yes
Strengths?
Diverse Service Offering
Strong logistic capability
Extensive fleet availability
Specialised expertise in outdoor and retail branding
Weaknesses?
Dependence on physical advertising demand
Competitive industry
Limited differentiation in a crowded market
Opportunities?
Growth in experiential and outdoor advertising
Expansion into digitalâprint hybrids
Businesses regularly update signage - Branding cycles
Partnerships with national retailers and property groups
Increasing demand for window tinting and protective films
Growth in fleet branding for logistics and delivery companies
Threats?
Intense competition from print shops and signage companies
Rising material costs
Technological disruption - Digital advertising
Regulatory restrictions on outdoor advertising
Economic pressure on marketing budgets
What is the reason for the sale?
Want to focus on their property developments
Why is this a good business?
Profitable business that focusses on Wide Format printing, Mobile Billboards and Window tinting, with expansion opportunities when adding other printing and advertising services
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Annual Turnover Amount between R 500 thousand and R 6 million