How does the business operate on a daily basis?
Owner operated from home

How are the clients attracted to the business?
Target messaging ad campaigns on TikTok and Meta. Algorithm has been in use for 5 years and has an extremely high response rate

What Advertising/Marketing is carried out?
Facebook Targeted Ad Campaigns

Does the business have any contract work?
Not contractually bound but we receive work from corporates such as Sun International, Sasol, Clinix and The Smiley Kids Group of Schools

What competition exists?
There are 2 major competitors in Gauteng however we have a good market share and reputation in the industry

What are the seasonal trends?
December & January are quiet months for trade

What is the total staff complement?
No full time employees. Owner does sales and Installations. Two contractors are used for installation.

Give a breakdown of staff/ functions/ length of service?
None, contact workers

How involved is the Owner in running the business?
Full time

When does the current lease end?
N/A, work from home

What are the main assets of the business?
None

Strengths?
Offering custom installations for homes, offices, hotels, and retail spaces.

Weaknesses?
Does not have a dedicated sales team to market the business via ad campaigns on a daily basis. Marketing is done on average 7 days a month only.

Opportunities?
Rising Demand for Interior Design: More homeowners and businesses are investing in decor upgrades, creating steady demand for wallpaper services.

Threats?
Cheaper alternatives are available via import but not custom manufactured to the client's wall size

What is the reason for the sale?
Owner immigrating.

Why is this a good business?
Growing demand for interior design as homeowners, offices, and hospitality spaces increasingly seek stylish, modern finishes. Buying a wallpaper installation company is not just about entering a niche—it’s about tapping into a growing lifestyle and design market, with room to innovate, scale, and build long-term client relationships.